Year 2010 New Medic Era started a project to resolve the increase of skin cancer among the predominately fair-skinned population. There is a widespread and ever-increasing need for protection against UV radiation, due to the risk of skin cancer.
The SPF (sun protection factor) used worldwide today, is a misleading standard.
It was invented in the 1960s under the premises that the SPF is between 1 to 10, to calculate a safe time in the sun. With the higher SPFs of today, up to 100, the calculating standard does not work. It was time for a paradigm shift.
A PARADIGM SHIFT IN SUN PROTECTION
Sun Control enables for a person to know the time they are safe in the sun. The invention relates to the container with our sunscreen agent, equipped with a sun sensor of photochromic ink under the cap. When the cap is removed, the sensor is exposed to sunlight and contributes a quick reaction of the photochromic ink to the current UV intensity. The ink switching to the corresponding hue.
The container further comprises a color-reference range for comparative reading of the sensor hue to enable the determination of UV intensity.
Further, the container is provided with a skin-type indicator for determining the skin type of a specific user, and a time indicator for determining the period of time during which a person of a specific skin type can expose his or her skin to solar radiation at said determined UV intensity without suffering from sunburn.
The combination of the sun sensor and time-table, along with information on the skin type and the sun-protection factor of the lotion, results in the unique product and protection.
A user can easily and quickly determine for how long it is safe to stay in the sun without getting sunburn. Being able to tan safely is a need for new and improved products for the purpose. Just the U.S. sun care market size is expected to reach USD 2.68 billion by 2025, according to a new report by Grand View Research, Inc.